Eric Woodson

Hi, I'm Eric Woodson, I help my clients Get Visible, Get Found and Get Paid!

Eric Woodson provides small businesses the necessary tools to market their product or service. He utilizes an abundance of resources and gives 110% on every project. Having worked in this space for over 10 years he has been able to carefully analyze the evolution of marketing strategy. From working with a variety of small businesses, Eric Woodson understands the mechanics needed to launch, maintain and complete a winning marketing campaign.

The most important element in successfully building your business is to reflect the authenticity of your brand. Once people believe in your product or service, they become your brand evangelists. They are the ones who then tell the story of your company. It is his job to creatively bring your story out and explain why your target demographic needs to know your brand.

Principal at The Kool Source

February 2010 - Present | Atlanta, GA

Marketing firm that specializes in solutions for small businesses with a focus on search engine optimization, social media management, mobile marketing, web design & development. Consults with small business owners on how to use the latest technology to increase sales. Designs & maintains client websites, SEO strategies, social media accounts, and mobile marketing campaigns. Teaches various internet marketing classes at local libraries throughout the Fulton County Library system. Manages the development of identity packages, logos, and other marketing & sales materials.

Marketing & Leasing Director (Contract) at Stansberry Property Management

May 2011 - December 2011 | Atlanta, GA

Hired, trained, and managed a leasing staff of 12 covering 3 Atlanta properties Formed strategic partnerships with area businesses to drive traffic and increase occupancy Designed a Mobile Marketing campaign that produced over 500 new leads in a 30 day period Executed community events to create goodwill between tenants and homeowners in the area

Property Manager & Marketing Manager at Lime Blue Properties

March 2005 - November 2010 | Atlanta, GA

Negotiated rental and lease agreements; supervised capital improvements, repairs and revisions of 102 properties in 4 states over a 5 year period. Appointed, oversaw and trained team of 30, including construction, maintenance, security and clerical workforce. Utilized various marketing tools including the internet, mobile marketing, social media, and classifieds to build database of buyers and renters. Served as the Investment Appraiser, traveling to different property sites, arranging financial analyses and feasibility studies of potential property acquisitions.

Marketing & Accounts Director at Big Park Marketing

March 2000 - August 2007 | Atlanta, GA

Closed on accounts that produced over $2 million in revenue Managed a team of 20 spread over 7 states Coordinated an international mobile tour that delivered over 1500 events in 18 months Completed consumer analysis that was able to extend a client an additional 20 months past original contract end date

Owner at On Point Online

August 2001 - October 2006

Weekly entertainment newsletter focusing on events, news, fashion, sports, entertainment, and travel geared toward an urban audience. Over the course of 5 years built email database to nearly 500,000 subscribers.

Owner at Sunz Pizza

January 1998 - May 2003

A popular hangout in the Atlanta University Center (AUC) known for its NY style pizza and cool atmosphere

Morris Brown College

1994 – 1999

BA Business Administration

Concentration: Marketing

Activities: Business Club, Marketing Club, Tri-State Club

Susan Wagner HS

1990 – 1994

High School Diploma

Concentration: Business

Activities: Varsity Football, Varsity Basketball, Business Club, Manager of School Store

Marketing, Social Media, NY Jets, Cooking, Chess, Gardening, Reading, NY Knicks, Exercise